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Live Earth set to kick off on every continent on July 7

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New York-July 1, 2007

From New York to the Antarctic, from Shanghai to Rio de Janeiro, 6,000 events including eight giant concerts are scheduled Saturday for Live Earth to mobilize people against global warming.

Promoted by former US vice president Al Gore -- whose film "An Inconvenient Truth" has served as a global alert over climate change -- the 24 hours of music, theater and other shows July 7 to be broadcast live worldwide will get the message out to two billion people of the need for drastic measures to protect the global environment, promoters said.

The principal concerts will take place successively around the world, starting in Sydney and rolling out through Tokyo, Shanghai, Johannesburg, Hamburg, London, New York, and Rio, with 150 stars including the Police, Genesis, Madonna, Bon Jovi, Ai Otsuka, Eason Chan, Mana, Joey Yung, Shakira, Linkin Park, Rip Slyme and the Red Hot Chili Peppers.

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Al Gore talks about what the Live-Earth campaign is all about and why it is important, and how the global concerts on July 7 will play a role in that campaign

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